Everyone from babies to adults needs protection from the sun. Sun exposure is the number one cause of skin cancer and prematurely aged skin. Wearing sun protection consistently is the most important step you can take to keep you and your baby's skin healthy. It's especially important that babies wear sun protection since their skin has less natural protection against sun damage. Just as importantly, the sun exposure babies get now can come back to haunt them as skin cancer or melanoma later in life. Moms need to safeguard their own skin against the sun too. Baby and mom can both benefit from the advanced sun protection formulations available today.